Starting or running a business is one thing, but knowing how – or what – to write about is difficult. Perhaps you are an expert plumber with 15 years of experience, but you haven’t written a page of text since you were in school. Your skills are without question, but your ability to tell the world about them is limited.
In the modern world, getting your business online is essential. Most people will start their search for a product or service with a Google search, and you might not even be at the stage where you worry about your ranking…because you aren’t ranking at all.
So how can you get content for your website? Here are a few ideas.
Start Anyway
This is probably the most common choice as it meets several needs. You get basic content on your site, the cost is minimal, and you can put exactly what you want.
Unfortunately, what you write will be affected by your experience. You might know what a flange coupling is and why it should be checked, but your customer is looking for someone who can fix their heating system/car engine/sell them a set of curtains.
There are certain guidelines you should follow to get your content prepared for the search engines, and it isn’t always easy. If you choose this option, we have a page structure guide that might be of interest to you.
Hire a Professional Writer
The best way to get quality, engaging content is to hire a professional writer. The cost will be more than if you write it yourself, but the benefits are massive.
A good writer will understand how to research your topic and produce articles that meet the needs of both your customers and the search engines. They will also be able to promote your brand and ensure that your message is communicated clearly.
There are many different types of writers out there, so it’s important that you find one that suits your needs. For example, a technical writer might not be the best choice if you want someone to produce blog posts about the latest trends in fashion.
If you’d like to find out more about getting content written, please contact us.
Work with a Content Marketing Agency
If you want to take your content marketing to the next level, working with a content marketing agency is a great option.
An agency will have a team of writers, designers, and strategists who will work together to create a comprehensive content marketing strategy that meets your business goals.
A good agency will have a solid understanding of SEO and how to create content that ranks well in the search engines. They will also be able to help you promote your content and get it in front of your target audience.
Use an AI Tool to Help with Content Creation
If you want to get content for your website but don’t have the time or resources to create it yourself, using an AI tool is a great option.
There are a number of different AI tools on the market that can help you with content creation. For example, Jasper is an AI tool that can help you generate articles in minutes. You will need to edit, revise, and fact-check the content that is produced, but it can deliver a great framework for getting your first draft onto your website.
Which Method Will You Choose?
Content is essential for any website, but it can be difficult to produce quality content on a regular basis. If you’re struggling to create content for your website, there are a number of options you can consider, including hiring a professional writer or working with a content marketing agency. Alternatively, you can use an AI tool to help with content creation. Whichever option you choose, make sure that you focus on creating high-quality, engaging content that will appeal to both your target audience and the search engines.