Every small business has a website these days. Whether you have an online presence or not, it’s important to invest in your company’s web design and content. But why? What makes good web content so valuable for a small business owner? In this article, we will explore the benefits of having good web content on your website that will help you grow as a company and generate more revenue!
As a small business owner, you know how difficult it can be to find time to create good web content for your website. It’s not just about “putting something out there” – the right content will set you apart from your competitors and help generate more sales and leads.
Simply, the more people who visit your website, the more likely you are to make a sale. There is one small caveat to this – the more INTERESTED people that visit your site, the more likely you are to make a sale.
Getting random traffic is unhelpful. Sure, there might be someone who is ready to make a purchase, but if you’re selling size 7 boots and everyone who visits is looking for size 10, what are the chances of selling a pair?
So how do you attract the right people?
It Starts with Keywords
The Google algorithm is always changing, and keywords are now considered less relevant than in previous times. What matters is that your content is well written, clear, and makes sense – but you need to focus it on something.
Keywords are still important, despite what the search engines may say publicly. Through various analytics services, you’ll be able to discover how people find your site, and it’s often through organic search by typing in a particular word or phrase – keywords and long tail keywords.
The perfect keyword is one that fits your business, has low competition, and a good number of people searching for it. The next best keyword is one that fits and has low competition. The next best is one that fits – but this will need more work to rank for.
The modern Google algorithm tries to understand what your page is about, so choosing supporting keywords is also important. If you’re selling boots, back it up with “shoes”, “feet”, “well-fitting” and similar keywords – you get the idea.
Writing Content for a Small Business Website
The next step is to write the content. If you’re not a professional writer, you can hire one that will help you to create content that your visitors will find helpful and interesting.
Long-form blog posts are best – people like reading! Share information about yourself or new products with readers who might not have had access to this information otherwise.
Good web content will help you to grow your company and generate more revenue!
It’s important to understand that good writing leads to the increased revenue through several channels. First, the search engines like it, and you will rank higher. Second, when humans read the content, they will enjoy it and gain benefit from it – this leads to goodwill, and they are more likely to buy from you.
Again, choosing the right keywords can help – those with “buyer intent” generate more income than those without. The difference can be “price for [item]” and “where to get [item] for free” – the former has buyer intent, the second is someone not wanting to spend any money.
By using the services that are available to get help with content creation, you can tap into this market and drive more people to your content and services.
Even for small businesses who might not consider the need for a website, this kind of marketing can be valuable. If you’re a plumber, how do people find you? If it’s word of mouth, business cards, or advertising in the local newspaper, you could be missing out.
If you offer simple plumbing advice on your website alongside prices for your services, you can quickly generate traffic that will turn into customers.
Never underestimate the power of a well-written piece of content for your website, whether it is a blog post, a how-to article, your about page, or your services page.