The website content industry is one of the most competitive in the world. Everyone needs website copy, but there are few people who can actually write it to a high standard.
This means that website owners have to compete fiercely against each other just to get someone with enough experience and skill on board with their project. The result?
Website content prices tend to be high when they shouldn’t be – meaning clients pay too much for something which should really only cost them a fraction of what they end up paying in total once you factor in all the hidden extras like revisions and copyright fees (not always included).
It’s time we spoke out about this problem and determined what represents value for money.
Are you paying too much for website content?
The website content writing price you pay should be directly proportionate to the quality of content you receive. If you’re not getting what you’ve paid for, then that’s a problem – and it’s not just an ethical one.
Your website is losing sales by being badly written.
If your website isn’t optimised for search engines or user experience, then there are plenty of people who are willing to rewrite your website for you – but at a much cheaper rate. Which leads us to…
Are you paying too little for website content?
Just as with any job, the person writing your content needs to make a living. They need to be able to afford their home, buy food and pay bills.
This means it’s unrealistic to assume that website content writing services should only cost a few pence per article when experienced writers are charging much more. The lower prices might work for people with very limited budgets, but the quality of the finished product will suffer as the writer will need to take on multiple projects at the same time to make it worthwhile.
The truth about writing website content
Writing good website content isn’t easy, but there are plenty of writers out there who’ll charge less than you think because they’re up against competition who don’t write great content.
However, when a writer is rewarded appropriately for their time and expertise, the content produced is usually exceptional.
It’s time to exercise some control over the price you are being quoted for website content. Make it clear what you want, but beware of being so frugal that it leads to lower quality content – and remember that the cheapest option isn’t always best in this case!
How can I determine a fair price for website writing?
There is no ‘right’ answer to this question, but the best thing you can do is get several quotes, and see which writer or writing team connects with you best. If you feel comfortable working with someone and their work fits your budget, you could be on to a winner.
The future of website content writing
Website content prices will continue to fluctuate until the issue of price vs quality has been resolved. Clients will have the choice of paying the going rate for professional content, or hiring cheaper writers who can barely string two sentences together.
Not all cheap content is bad, but as with almost anything else, you usually get what you pay for!
Find out more about our prices on the STRONGBEAR content pricing page.