SEO is the process of optimizing a website for Google and other search engines with the goal of earning higher web traffic levels and improving the visibility of the site.
The main aim of SEO is to improve the visibility of a website in the unpaid or what is commonly called organic search results. When done correctly, SEO can help a website earn higher web traffic levels, become more visible on search engine results pages (SERPs), and improve the overall quality of the site.
SEO is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results. It is not a get-rich-quick scheme or a quick-fix solution; rather, it is an ongoing process that, if done correctly, can result in increased web traffic levels and better visibility for a site.
There are many different aspects to SEO, from selecting keywords to the content on a website and the way in which that content is structured and presented. SEO also includes off-site factors such as the number and quality of links pointing to a website.
Page loading speed also plays a role in SEO; Google has stated that they are now using page speed as a ranking factor in their algorithms. Social media signals, such as the number of likes and shares a page or post receives, are also thought to play a role in SEO.
What is SEO used for?
SEO is an important part of any online marketing strategy and should be given due consideration when planning any new website or redesigning an existing one. It is also important to keep up with the latest SEO news and trends as Google is constantly changing its algorithms and what it considers to be important in a website.
It’s worth noting that many aspects of SEO are inferred from prior results. Google and other search engines are secretive about exactly what their algorithms look for and how pages are ranked, which means that a lot of what we know about SEO is based on educated guesses and experiments.
That being said, there are some tried and true methods for improving website visibility and earning higher web traffic levels that are known to work. These methods include creating high-quality content, optimizing title tags and meta descriptions, using keyword-rich anchor text, and building links from high-quality websites.
SEO is an ever-changing field, but by following best practices and keeping up with the latest trends, it is possible to earn higher web traffic levels and improve the visibility of your website.
If you want your site to be seen by more people, then you need to make sure it is optimized for search engines.
SEO is an important part of any online marketing strategy and should be given the attention it deserves.
Get started improving your SEO by ensuring your page content is structured correctly by downloading our free SEO Page Structure Guide.