Build Your Own Niche Site Part 02 – Choosing a niche

Welcome to the second part of the Affiliate Niche Website Course! In this section, we’ll explore how to come up with niche ideas for your affiliate website. Whether you’re starting from scratch or pivoting your existing website, choosing the right niche is critical to your success. We’ll provide you with tips, tools, and inspiration to help you brainstorm and select the perfect niche for your website.

Identify Your Interests and Passions

The first step in finding a niche for your affiliate website is to identify your interests and passions. What are you passionate about? What topics do you find fascinating? What are your hobbies and pastimes? These questions can help you generate ideas for niches that align with your interests and expertise. Remember, you’ll be spending a lot of time creating content and promoting products in your niche, so it’s crucial to choose something you’re passionate about.

Evaluate Competitors and Products

Another way to come up with niche ideas is to evaluate competitors and products in your industry. Look for successful affiliate websites, blogs, or social media influencers in your niche and analyze their content, messaging, and promotion strategies. What products are they promoting? What are their unique selling propositions? How can you differentiate yourself from them? You can also check affiliate marketplaces like Amazon Associates, ClickBank, or ShareASale to see what products are available in your niche and what commission rates they offer.

Consider Emerging Markets and Sub-niches

If you want to stand out from the competition and tap into a growing market, consider exploring emerging markets and sub-niches. For example, instead of targeting the broader “health and wellness” industry, you could focus on a specific sub-niche, such as “plant-based diet for athletes” or “biohacking for productivity.” You can also look for emerging markets that are still in their early stages, such as “cannabis wellness” or “sustainable living.”

Brainstorm and Refine Your Ideas

Now that you have a list of potential niche ideas, it’s time to brainstorm and refine them. Use mind-mapping techniques, sticky notes, or a spreadsheet to organize your ideas and identify the most promising ones. Consider the profitability, demand, and competition of each idea, as well as your personal interests and skills. Don’t be afraid to combine or pivot your ideas if you find a unique angle or opportunity.

Best Practices for Choosing a Niche

Now that you understand the basics of niche markets, let’s explore some best practices for choosing the right niche for your affiliate website:

  • Choose a niche that aligns with your interests, skills, and knowledge. You’ll be more motivated and engaged in your niche if you have a genuine interest and passion for it.
  • Research your niche thoroughly to understand the competition, the audience, and the products or services available. Use keyword research tools, social media, and forums to gather insights and data.
  • Evaluate the profitability and demand of your niche by analyzing the affiliate programs and products available, the pricing, and the potential revenue.
  • Aim for a balance between specificity and broadness in your niche. You don’t want to be too narrow that you can’t find enough products to promote or too broad that you can’t stand out from the competition.

By exploring different ways to come up with niche ideas and evaluating their potential, you’re one step closer to creating a successful affiliate website that targets the right audience with relevant products and services. In the next part of the course, we’ll explore how to validate your niche idea and research your audience and competition, so stay tuned!

What about competition?

We’ll look at competition and competitors in an upcoming post, but here’s an example of how your competition might not be unbeatable.

To get the most benefit from your niche site, you need to rank for certain keywords. Your first step is to create content that people want to read, targeting those keywords.

A lot of thought can be put into this, and tweaking every article becomes a long process with varying results.

As an experiment, the team at STRONGBEAR built a niche website based around plantar fasciitis. Treating and providing relief from this condition is a vast market with lots of competition, and it should be extremely difficult to rank anywhere.

We built the site on a content management system (not WordPress for a change!) but used the default layout with a custom icon. Ten articles were written targeting 10 different keywords.

Each articles was 350-500 words in length, and the main content was provided by an AI tool, Jasper. The content was very slightly tweaked to remove a little repetition, but otherwise was left untouched.

We didn’t monitor ranking stats, we simply uploaded the content, threw on a few images from Pixabay, and left it for a year.

With high levels of competition, it should have disappeared into the night…and yet, we made two affiliate sales of $30 commission each.

Now, $60 in a year isn’t a lot, but it more than covered our costs – and we did absolutely nothing with the site. If we can do that with a site that is thrown together, left untouched, and still make a profit – what can you do if you actually pay attention to the process?

We’d be interested to find out!

Ready to get started with your niche site?

We recommend Cloudways for fast hosting for WordPress websites, or Weebly if you want to go the website-builder route. You’ll find plenty more information on how to get your site up and running throughout this site, including part two of this guide.

And don’t forget to sign up for the STRONGBEAR newsletter to get the latest updates on content creation, AI tools, building niche sites, starting a side hustle, and much more! Sign up now to download our Page Structure Guide to boost your SEO easily.